Branding Issues That May Occur When. You owe it to yourself to invest the time and money needed to lay the right foundation for your business brand. Custom CSS The most common way to apply custom branding to a SharePoint 2010 Products site is to create a CSS file that contains styles that override the default SharePoint styles.
A rebranding fail is more common than you might think. Brands face three relevance threats. Some brands which were strong once have become obsolete weak or inconsistent.
Some brands which were strong once have become obsolete weak or inconsistent.
Brand recognition is the ability of target customers to recognize your brand from its visual symbols such as corporate colors logo and products. When a rebrand it is done right the company will see an increase in sales from new and existing customers while failed rebranding attempts lead to the complete opposite. As the consumer perceives an image and associates a pleasant or unpleasant experience with a particular brand the consumer perception management is a very important part of brand management. When your staff seems oddly reluctant to wear your company shirts caps etc.
